Marketing
Email Marketing · Define a measurable outcome
Practice how to define a measurable outcome for email marketing using a worked example and a case exercise.
DigitalVerse Academy
Search Engine Optimization · Prioritize opportunities
Practice how to prioritize opportunities for search engine optimization using a worked example and a case exercise.
SEO Specialist
View enrollment options- Study format
- 10 text lessons
- Flexible schedule
- Learn at your own pace
- Practical work
- Portfolio project
- Credential
- Completion certificate
What you’ll learn
- Prioritize opportunities in a search engine optimization case
- Create and review a search visibility report
- Explain your decisions in a job interview
Tools and workflows · Search Console and crawl reports
Course syllabus
10 lessons and a 30-question multiple-choice assessment.
Lessons 1–5
- Learn the method
- Apply it to a case
- Connect the skill to the role
- Use a role-specific workflow
- Practice with workplace tools
Lessons 6–10
- Handle a realistic exception
- Check the quality of your work
- Build the portfolio project
- Assess and present your project
- Prepare for a job interview
Portfolio project
What you’ll build · search visibility report
A local design firm wants more relevant enquiries from organic search
Use the case workbook to practice with fictional inputs, compare your decisions with a worked review, and record the evidence behind your project.
Certificate of completion
Complete all 10 lessons and score at least 24 out of 30 on the final assessment to earn a DigitalVerse Studio certificate of completion.
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