Marketing
Email Marketing · Define a measurable outcome
Practice how to define a measurable outcome for email marketing using a worked example and a case exercise.
DigitalVerse Academy
Content Marketing · Write a decision brief
Practice how to write a decision brief for content marketing using a worked example and a case exercise.
Content Marketing Specialist
View enrollment options- Study format
- 10 text lessons
- Flexible schedule
- Learn at your own pace
- Practical work
- Portfolio project
- Credential
- Completion certificate
What you’ll learn
- Write a decision brief in a content marketing case
- Create and review a editorial calendar
- Explain your decisions in a job interview
Tools and workflows · Editorial calendars and content briefs
Course syllabus
10 lessons and a 30-question multiple-choice assessment.
Lessons 1–5
- Learn the method
- Apply it to a case
- Connect the skill to the role
- Use a role-specific workflow
- Practice with workplace tools
Lessons 6–10
- Handle a realistic exception
- Check the quality of your work
- Build the portfolio project
- Assess and present your project
- Prepare for a job interview
Portfolio project
What you’ll build · editorial calendar
A service company wants its articles to answer the questions prospects ask on calls
Use the case workbook to practice with fictional inputs, compare your decisions with a worked review, and record the evidence behind your project.
Certificate of completion
Complete all 10 lessons and score at least 24 out of 30 on the final assessment to earn a DigitalVerse Studio certificate of completion.
Related courses
Marketing
Email Marketing · Establish a baseline
Practice how to establish a baseline for email marketing using a worked example and a case exercise.
Marketing
Email Marketing · Map stakeholders
Practice how to map stakeholders for email marketing using a worked example and a case exercise.